After two years as a film photography blog She Shoots Film sought a visual identity to support their transition into a bi-annual publication. To represent a brand dedicated to exploring life through the female gaze, multiple themes were explored – femininity, film photography and minimalism.
When establishing the visual identity system for the publication, a solution was developed that could be executed as both a masthead for the publication and a brandmark for all other executions. Opportunities to support the user in navigating key elements of the publication were also explored and developed. On the cover, simplified colours reflective of the artist’s work helps identify each issue and is constantly changing to allow for flexibility. Subtle typography changes using a narrowed type palette for cohesiveness help to differentiate sections in each publication.