HHHI, is an innovative print business that was looking to be different with a brand that stepped away from convention. The brand needed to have impact, whilst being able to dial up and down - being impactful on its own or co-existing with design collaborations.
The solution was to design a flexible logo system, based off a simple grid. The core colour palette is neutral with an expressive and bold supporting palette. HHHI’s brand voice is human and talks to other designers as peers. The packaging was developed with the user in mind, consisting of a reusable desktop box and refillable boxes which means cards are there when you need them, and protected from damage whilst in your bag, or drawer.
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