Lott Studio desired a refreshed visual identity that maintained their existing elements but modernised the overall aesthetic. A sleek, bold wordmark and the introduction of a hand drawn monogram sought to reflect their hand-made jewellery processes.
The visual identity balanced a number of tensions such as soft and hard, masculine and feminine, bold and subtle. The aim to highlight imperfections in the monogram’s form was encouraged in execution, for example, the use of rubber stamping by hand.
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