VOW's primary focus is on ensuring a memorable experience for your guests, allowing you to concentrate on your events. In response to the challenges posed by Covid, the company shifted its focus from being an all-in-one event management workspace to becoming a guest management app specifically designed for live events. VOW is purpose built for event organisers.
The original brandmark, derived from the founders' wedding planning company, has been transformed into a strong and recognisable symbol that aligns with the company's evolution towards delivering seamless world-class experiences.
To enhance the existing wordmark, a comprehensive refresh was carried out. The incorporation of a serif font adds a distinctive touch to VOW as a SaaS company, helping it to stand out in a market that can lack differentiation. The core color palette is deep and rich, complemented by jewel-tones in the supporting palette, reminiscent of the elegance of a black-tie event.
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