Lucy Guernier | Designtree Branding
In 2011 industrial design duo Rebecca Asquith and Tim Wigmore teamed up to exhibit their latest creations under a new brand; Designtree. I developed the initial brand strategy, naming and creative for Designtree, including all subsequent aesthetic elements for their inaugural launch at the Milan Furniture Fair. Collateral included the logo, business cards, brand book, and brochures.
Visual Identity, Creative Director, Graphic Designer, Lucy Guernier, Designtree
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Designtree

About This Project

In 2011 industrial design duo Rebecca Asquith and Tim Wigmore teamed up to exhibit their latest creations under a new brand; Designtree. I developed the initial brand strategy, naming and creative for Designtree, including all subsequent aesthetic elements for their inaugural launch at the Milan Furniture Fair. Collateral included the logo, business cards, brand book, and brochures.

Role

Brand Strategy, Creative Director, Designer

Deliverables

Print Collateral Rollout, Visual Identity

Category
Branding