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Client. Cassette
Services. Art Direction
Year. 2013

Agency. Cassette
Photography. Ben Capp

Cassette was in need of a new and sophisticated approach to demonstrating the differences in offset and digital print finishes and stocks to customers.

Paying homage to the love for creativity within Cassette and it’s playful, connected culture, the concept is based on the Indian Holi Festival. To showcase technical capabilities for key industries, high levels of detail and a broad spectrum of colour were prioritised. Cassette staff featured in the shoot to capture an opportunity to bring the culture to life.

The resulting Stock Sample Kit became one of the most used print tools for new and existing clients in the company.

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